INTOO Future World of Work Report 2024

Work: How, Where, When and Why?

The world of work continues to evolve. INTOO’s Future World of Work Report 2024 explores the trends shaping how people think about work, career development, flexibility, leadership and the future skills employers need.

Now in its third edition, the report builds on INTOO’s previous research from 2017 and 2022. This year’s study, Work: How, Where, When and Why?, looks at how the UK workforce is responding to ongoing change and what this means for employers.

The findings show that people are reassessing their relationship with work. While work remains important to many employees, expectations around flexibility, wellbeing, career support and meaningful work continue to shift.

For HR leaders and business leaders, this creates an important challenge. How can organisations keep people engaged, support career development and prepare their workforce for the future, while still meeting business goals?

What the report explores

Inside the Future World of Work Report 2024, you’ll find insight into:

• How attitudes to work are changing across different generations
• The impact of generative AI on skills and workforce planning
• Why career development remains central to engagement and retention
• The growing importance of wellbeing, flexibility and meaningful work
• How leadership expectations are changing
• Why organisations need to invest in skills, resilience and adaptability
• The role of career transition and outplacement support during workforce change

Four factors shaping the future of work

The report identifies four key forces influencing how people relate to work and how employers need to respond:

• Generative artificial intelligence
• An ageing workforce
• Developing social values and expectations
• A changing business focus

Together, these factors are reshaping employee expectations and placing new demands on organisations, managers and HR teams.

Why this report matters

The Future World of Work Report 2024 is essential reading for HR professionals and business leaders who want to understand how workforce expectations are changing.

It explores the issues affecting engagement, retention, skills development, leadership and career planning, helping organisations think more clearly about how to support their people now and in the future.

View or download the report below to explore the findings and consider how your organisation can respond to the changing world of work with confidence.

Let’s talk

If you’d like to discuss how INTOO can support your organisation with coaching, outplacement, career development or career transition services, please complete the form below. Our team will be happy to talk through your needs and explore the right support for your people.