TheBusinessDesk.com has announced that Nottingham-based Eden PR has been appointed to lead the UK communications strategy for INTOO UK & Ireland, part of global HR group Gi Group Holding.
This new partnership builds on Eden’s long-standing PR success with Gi Group UK and reflects INTOO’s commitment to strengthening its voice across the HR and recruitment landscape.
“We’ve watched Eden develop cut-through PR for Gi Group in a noisy media landscape and wanted to benefit from the same strong coverage and thought leadership,” said Owen Morgan, Managing Director of INTOO UK & Ireland.
He added that the agency’s deep understanding of HR and recruitment will help INTOO continue sharing insight on key workforce and organisational change topics.